STRATEGY 4.0 – THE TRIPLE LONG TAIL© ...


Corporate leaders have to manage the increasing external and market complexity in order to maintain or enhance competitiveness. Against this background Industry 4.0 provides new opportunities, however, must not be limited to technology aspects only. Companies like Bosch, Siemens and Wittenstein among others are committed to leverage on such opportunities. 

From a business-strategic perspective primarily two approaches do play a key role, the introduction of data based operating models as well as new digital business models. Data based operating models build on big data analytics, flexible network structures and self-organization. 

The Triple Long Tail© Strategy is at the heart of maturing digital business models, adding value through individualized products and services as well as differentiated prices. Leading B2C companies such as Amazon, eBay, iTunes, Netflix und Rhapsody can function as role model and provide analogies for B2B businesses, accordingly.



... AND THE DIGITAL TWIN OF SUPPLY CHAINS


Data based operating models are a key facilitator for digital business models. Please see in the following:

1) how principles of nature help to develop data based operating models and digital supply chains in particular


2) how value chains are designed today, opposed to traditional approaches


3) how the digital twin of the supply chain complements the digital twin of product design, production and the IoT at customers

 


„Industry 4.0 is connecting all the steps of the value chain, which does not work without supply chain management as an integrator within such network.“


Prof. Dr. Siegfried Russwurm
,
Siemens AG



DOWNLOAD THE TRIPLE LONG TAIL STRATEGY

 

Die Triple Long Tail-Strategie

Wehberg Düsseldorf 2016
TLT_komplett_safe.pdf (627.08KB)
Wehberg Düsseldorf 2016
TLT_komplett_safe.pdf (627.08KB)

Die Triple Long Tail-Strategie

Wehberg, Köln 2015
Die Triple LongTail Strategie.pdf (1.43MB)
Wehberg, Köln 2015
Die Triple LongTail Strategie.pdf (1.43MB)